Privacy Policy

This Privacy Policy is a general information document and does not constitute legal advice. Privacy laws continue to evolve across the United States. We recommend that you review this policy periodically and contact us if you have questions about how your information is handled.

1. Who we are and scope of this Policy

Brakespeed is an online automotive parts store serving customers in the United States. The store is operated by:

Meteor Morph LLC (operating as Brakespeed)
30 N Gould St Ste R
Sheridan, WY 82801
United States

This is a mailing address only and is not a retail store location or customer service walk-in office.

This Privacy Policy applies to personal information we collect through:

• Our website at brakespeed.com and any subpages
• Online ordering, account registration and order tracking tools
• Email and other direct communications with you

It does not apply to third party websites, apps or services that we do not control, even if you access them through our Site.

For any questions about this Privacy Policy or your personal information, you can contact us at:
Email: sales@brakespeed.com
Phone: +1 (307) 213-9854

2. Key terms we use

When we say:

• “Personal information”, we mean information that identifies, relates to, describes, or could reasonably be linked with an identified or identifiable person.
• “Processing”, we mean any operation performed on personal information, such as collection, use, storage, disclosure or deletion.
• “US Privacy Laws”, we mean comprehensive state privacy laws currently in force in certain US states (for example, the California Consumer Privacy Act/CPRA and similar laws in other states).

3. Information we collect

The information we collect depends on how you interact with Brakespeed. In general, we collect information in three ways: information you provide, information collected automatically and information from third parties.

3.1 Information you provide directly

We collect information that you choose to provide, for example when you:

• Create an account or log in
• Place an order or start checkout
• Use order tracking or Order Status & Returns tools
• Contact us by email or through our contact forms
• Subscribe to newsletters or marketing communications
• Submit reviews, ratings or other user generated content

This information can include:

Payment card information is handled by our payment processors. We do not store full card numbers or CVV codes on our systems.

3.2 Information collected automatically

When you visit our Site, Shopify and our other service providers automatically collect certain information using cookies, pixels, log files and similar technologies. This helps us operate the store, keep it secure, understand performance and improve marketing.

This information may include:

• IP address, browser type, operating system and device identifiers
• Pages viewed, links clicked, time spent on pages and navigation paths
• Referring URLs and approximate location based on IP address (for example, city or region)
• Information about how you interact with our emails (such as whether you opened or clicked a message) where permitted by law

3.3 Information from third parties

We may receive additional information from:

• Payment providers that confirm payment status and help us detect and prevent fraud.
• Warehouse, distribution and logistics partners that help us store inventory, fulfill orders, process returns and provide tracking updates.
• Analytics and advertising partners (for example, Google) that provide aggregated or pseudonymous information about site traffic, conversions and marketing performance.

4. How we use your information

We use personal information for purposes such as:

• Processing and delivering your orders, returns, exchanges and warranty requests
• Operating, maintaining and improving our website and online store
• Managing your account, order history and wish lists
• Responding to your questions, support requests and fitment inquiries
• Sending order confirmations, shipping updates and important service messages
• Sending marketing emails or newsletters if you have opted in or where otherwise permitted by law (you can opt out any time)
• Analyzing site performance, product demand and customer behavior to improve our offerings
• Detecting, investigating and preventing fraud, abuse or security incidents
• Complying with legal obligations and enforcing our Terms of Service and other policies

We do not use automated decision making in a way that produces legal or similarly significant effects about you without human involvement.

5. Cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. We and our partners use cookies and similar technologies to:

• Keep your session active and remember your cart contents
• Enable secure checkout and account login
• Measure and improve site performance and design
• Understand which products and pages are popular
• Support advertising, including retargeting and measurement, where used

Types of cookies we use include:

• Strictly necessary cookies – required for the Site to function (for example, keeping items in your cart, security and checkout).
• Performance and analytics cookies – help us understand how the Site is used, which pages are visited and where we can make improvements.
• Functionality cookies – remember your preferences, such as saved details or language/currency choices.
• Advertising and marketing cookies – help us show more relevant ads and measure our marketing campaigns (for example, Google Ads or other platforms).

You can control cookies in several ways:

• Through the cookie banner or preferences tools we make available on the Site
• By changing your browser settings to block or delete cookies
• By using any opt-out tools provided by advertising platforms or industry groups

If you disable certain cookies, some parts of the Site (including cart and checkout) may not work properly.

6. How we share your information

We do not sell your personal information in the sense of exchanging it directly for money. Some US state laws define “sale” or “sharing” more broadly to include certain types of targeted advertising or analytics. To the extent those laws apply and our use of analytics or advertising cookies is considered a “sale” or “sharing”, you may have the right to opt out as explained in the US State Privacy Notice below.

6.1 Shopify

Our store is hosted on Shopify Inc. Shopify provides the ecommerce platform that allows us to sell products to you and processes certain personal information on our behalf. Shopify may also collect and use some information as an independent controller for its own purposes. For more information, please see Shopify’s own privacy policy on its legal pages.

6.2 Service providers and partners

We share personal information with trusted third parties that help us run our business, such as:

• Payment processors that securely process your payments and help prevent fraud.
• Warehouse, fulfillment and distribution partners that store inventory, pick and pack orders and handle returns or warranty items.
• Shipping carriers and logistics providers that deliver your orders and provide tracking data.
• Email, CRM and marketing service providers that send you order updates and newsletters on our behalf.
• Analytics and advertising partners (for example, Google) that help us measure site usage and marketing effectiveness.
• Professional advisers such as accountants, banks or lawyers where reasonably necessary for our operations.

6.3 Legal and safety reasons

We may disclose personal information where required or permitted by law, including to respond to lawful requests by public authorities, to comply with legal obligations or to protect our rights, property or safety and that of our customers or others.

6.4 Business transfers

If we are involved in a merger, acquisition, asset sale, restructuring or similar transaction, personal information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

7. International data transfers

We are a US company and work primarily with US-based partners. However, Shopify and some of our other service providers may process personal information in other countries. This means your information may be transferred, stored or processed outside of your state or country of residence, including in Canada or other locations where Shopify or its service providers operate.

Where required by applicable law, we take steps to ensure that appropriate safeguards are in place for international transfers, such as using contractual protections.

8. Data retention

We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general:

• Order and transaction records are kept for several years for tax, accounting, warranty and business record purposes.
• Account information is retained while your account is active and for a reasonable period afterward if needed to resolve issues or enforce our Terms.
• Marketing information is kept until you opt out or until it is no longer needed for our legitimate business purposes.

9. Data security

We use reasonable technical and organizational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized access or disclosure. For example, we rely on Shopify’s security controls for hosting and use secure payment gateways for card processing.

No method of transmission over the internet or method of electronic storage can be guaranteed to be 100% secure. We cannot promise or guarantee absolute security, but we aim to protect your information in a commercially reasonable way.

10. Your rights and choices (general)

Your rights depend on where you live and which laws apply. Regardless, we try to handle requests in a reasonable way. You may be able to:

• Request access to certain personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information, subject to legal and contractual obligations
• Object to or request restriction of certain types of processing
• Opt out of marketing communications at any time

To exercise these rights, contact us at sales@brakespeed.com and provide enough information to identify your account or orders. We may ask for additional information to verify your identity before acting on your request.

10.1 Marketing communications

You can opt out of marketing emails by clicking the unsubscribe link in any marketing message or by contacting us. Even if you opt out of marketing, we may still send important service messages such as order confirmations, shipping updates or policy changes.

10.2 Cookies and interest-based advertising

You can manage cookies through our cookie banner/tools (if available) and your browser settings. Some advertising platforms also provide their own opt-out tools for interest-based ads. Please note that cookie-based opt outs usually apply only to the browser and device you use at the time.

11. US State Privacy Notice

Certain US Privacy Laws give residents of specific states additional rights regarding their personal information (for example, California, Colorado, Connecticut, Utah, Virginia and other states with similar laws). Whether these laws apply to Brakespeed may depend on factors such as transaction volume, revenue thresholds and the number of residents from a given state whose data we process.

To the extent that we are subject to these laws and they apply to you, this section describes additional information about:

• The categories of personal information we collect and use
• The purposes for which we use and disclose those categories
• Your rights to access, delete, correct or opt out, and how to exercise them

11.1 Categories of personal information we collect and use

Over the last 12 months, we may have collected and used the following categories of personal information for the business purposes described in this Privacy Policy:

• Identifiers – such as name, email address, postal address, phone number, IP address and account identifiers.
• Customer records – such as billing and shipping details, order history and communication records.
• Commercial information – such as products purchased or considered, shopping cart information and related transaction data.
• Internet or network activity – such as browsing history on our Site, interaction with emails and usage analytics.
• Approximate geolocation – such as city or region inferred from IP address.
• Inferences – limited inferences drawn from your use of the Site to help us understand preferences (for example, which categories of products may interest you).

11.2 Business and commercial purposes for use

We use and disclose the categories of personal information listed above for one or more of the business and commercial purposes described in Section 4, such as providing our services, processing transactions, improving our offerings, marketing our products, detecting fraud and complying with legal obligations.

11.3 Disclosures for business purposes and “sale” / “sharing”

We may disclose the categories of personal information listed above to the types of third parties identified in Section 6 (for example, payment processors, warehouses, shipping carriers, analytics and advertising providers and professional advisers) for the purposes described in this Privacy Policy.

We do not sell your personal information for money. However, some US Privacy Laws define “sale” or “sharing” broadly to include certain types of targeted advertising or cross-context behavioral advertising. Our use of analytics and advertising cookies may, under some laws, be considered a “sale” or “sharing” of personal information.

If you are a resident of a state that provides a right to opt out of “sale” or “sharing” for targeted advertising and you wish to exercise that right, you can:

• Adjust your cookie and tracking preferences using our cookie banner or tools, where available; and/or
• Contact us at sales@brakespeed.com with the subject line “Privacy Opt-Out Request” and tell us which state you live in and that you wish to opt out of sale/sharing for targeted advertising.

11.4 Additional rights for certain US residents

Depending on your state of residence and subject to certain exceptions and limitations, you may have the right to:

• Request to know or access the personal information we have collected about you
• Request that we delete certain personal information we hold about you
• Request that we correct inaccurate personal information
• Receive information about how we disclose personal information
• Opt out of certain processing such as targeted advertising or some disclosures of personal information
• Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us at sales@brakespeed.com. We may need to verify your identity before processing your request. Where available under applicable law, you may also authorize an agent to make a request on your behalf, but we may still need to verify your identity and confirm the agent’s authority.

If we deny your request in whole or in part, certain state laws may give you the right to appeal our decision. If that applies and you wish to appeal, please reply to our response and state that you are submitting an appeal. We will review your appeal and respond within the time period required by applicable law.

12. Children’s privacy

Our Site and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13 years of age. If you believe that a child has provided personal information to us without appropriate consent, please contact us so we can take appropriate steps, which may include deleting the information.

13. Third party websites and services

Our Site may contain links to third party websites or services that are not operated by Brakespeed or Meteor Morph LLC. We are not responsible for the privacy practices of those third parties. If you visit another website, its privacy policy will apply to your use of that site. We encourage you to review the privacy policies of every site you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies or legal requirements. When we make changes, we will revise the “Last updated” date at the top of this page. In some cases, we may provide additional notice (for example, by email or by posting a prominent notice on the Site).

15. How to contact us

If you have questions about this Privacy Policy or how we handle your personal information, you can contact us at:

Email: sales@brakespeed.com
Phone: +1 (307) 213-9854
Mailing address:
Meteor Morph LLC (operating as Brakespeed)
30 N Gould St Ste R
Sheridan, WY 82801
United States

You can also reach us through the contact form on our Contact Us page.

For more information about how we operate our store and handle orders, please also see our Terms of Service, Refund Policy and Shipping Policy.